Valery Demure

We recently caught up with the London based, French born, Director and creative mind behind her eponymous agency. Heading to Vegas next week with the likes of Noor Fares, Delfina Delletrez, and Lynn Ban in tow has us counting down the days before we meet again. 

Strangely, after a gemology course, I became obsessed with watermelon tourmaline.
— Valery Demure

Let’s have dinner at your favorite neighborhood restaurant. Where do we go and what do we eat?  

We would go to Bread and Wine and we would eat modern Bristh cuisine. The restaurant itself is incredibly simple. Wooden tables, wooden chairs, simple glasses and dishware. The food speaks for itself. 


If you could own any piece of vintage jewelry, what would it be?  

A ring by Suzanne Belperron.


The vacation spot that you keep going back to over and over?   

Uruguay. It’s the most beautiful place I have traveled to and I have become obsessed with it.


What’s the last book you couldn’t put down?  

Life with Picasso by Francoise Gilot.


What's your go-to cocktail?   

White Russian


The gemstone you’re currently lusting after is . . .

Strangely, after a gemology course, I became obsessed with watermelon tourmaline. Since, I purchased one with a lovely Tahitian green pearl and commissioned a ring from my friend, jewelery designer Alexandra Jefford. I just collected the ring yesterday and I am besotted.


It’s your birthday and your favorite flower arrangement arrives – what does it look like? 

A big bunch of freshly cut white peonies.


You have 30 minutes to work out – what do you do? 

I walk my dog in Victoria Park.


What was the first piece of jewelry you bought for yourself? 

A ring that fit in the empty space between my fingers, called Finger Bewteen, by Naomi Filmer. This was 15 years ago and the designer became my soulmate friend.


If you could have dinner with any artist, living or dead, who would it be and why?

David Altmejd – he is my close friend's brother. I love his work, it really speaks to me. Every time we meet, we start talking about his work and we get interrupted.


What’s the most sentimental piece of jewelry you own and tell us the back story.

My engagement ring. It was designed by a very dear friend, Vicki Beamon, and my boyfriend proposed on Valentine’s day on one knee with candles lit all around our apartment. He became my husband years later. We stayed engaged for 7 years – I wasn’t too sure about getting married!


What’s your preferred mode of transportation day-to-day? (Tell us about your car, motorcycle, bicycle, taxi, Uber, skateboard…)  

Our 1972 Ford Mustang with plum body paint and a cream roof.


Top 5 bands in your playlist - go! 

Angus and Julia Stone, Coco Rosie, The Growlers, Beach House, Empire of the Sun.


You’re having guests for the weekend. What’s your signature dish that you cook for them? 

I don’t cook, my husband does all the cooking! I would ask him to cook his seafood green Thai curry.


Be honest – who’s your celebrity crush? 

Between Viggo Mortensen and Christopher Walken, both are so handsome and seem like interesting men.


If you could only carry one handbag for the rest of your life, what would it be? 

It would be a black soft calf leather Birkin bag by Hermes.


What’s your signature scent and what three words would you use to describe it?  

I love Serge Lutens, Jeux de peau.


If you could sit front row at any fashion show, which would it be and why? 

It would have been Alexander McQueen’s Atlantis, I remember watching the show on a big screen and having goose bumps.


Tell us your beauty secrets.

Love Skin Ceuticals products. I have a manicure when I find the time, I have my haircut and colored every month, and a facial every two months; apart from that I’m low maintenance. My favorite thing to relax after a stressful week is a deep tissue massage.


Signature nail polish for a night on the town? 

Black satin by Chanel.